The Design by Fire Conference provides a stage for inspiring professionals to share their passion for interaction design with peers — mutually refreshing both knowledge and competence to cope with the challenges of modern IxD's professional practice.

The germ of the conference lies in Andrei Herasimchuk's publications on design. In 2004 he dared to present a redesign of Jakob Nielsen's website. Since then he keeps on challenging the HCI community to take interaction design seriously. The conference is named after his weblog

Andrei was the keynote speaker at the first Design by Fire Conference in 2007.

Design by Fire's first keynote by Andrei Herasimchuk


Design by Fire 2008 is organized by:

Yohan Creemers

After graduating as Industrial Design Engineer at TU Delft, Yohan worked as product designer for Davilex and XOIP.
In 2001 he started Ylab, a design studio based in Utrecht.

LinkedIn · Ylab

Additional credits

Design by Fire 2008 — under the auspices of IxDA Nederland and Chi Nederland — is an initiative of Arjan Haring.

Conference hosts: Edwin van de Bospoort and Melle Stegeman.

DxF Conference logo design by Andrei Michael Herasimchuk.