Design by Fire Conference 2010 session by Andrei Herasimchuk

The Design by Fire Conference provides a stage for inspiring professionals to share their passion for interaction design with peers, refueling knowledge and competence to cope with the challenges of IxD's professional practice.

The conference is named after Andrei Herasimchuk's weblog The name ‘Design by Fire’ is a variation on the expression ‘Trial by Fire’: a test of one's abilities to perform well under pressure.

In 2004 Andrei dared to present a redesign of Jakob Nielsen's website. Since then he keeps on challenging the HCI community to take interaction design to the next level. Andrei has delivered keynote presentations at the Design by Fire Conferences in 2007 and 2010.

2011 team

Design by Fire 2011 is an IxDA conference organized by the volunteers listed below.

Carolien de Kort

Carolien de Kort

After working as a designer for USoft, Cap Gemini and Davilex, Carolien started LIEN design. LIEN design provides practical user interface advice to small, technology-driven software companies. At IxDA Nederland, Carolien holds the position of secretary of the board.

Dean Janssen

Dean Janssen

Dean pushes pixels at Netherlands Public Broadcasting (NPO) in Hilversum. Here he oversees IxD projects for most all Dutch public television channels, radio networks and shared web-based services. Platforms include mobile and interactive television, as well as good old World Wide Web.

Photo of Yohan Creemers

Yohan Creemers

After graduating as Industrial Design Engineer at TU Delft, Yohan worked as product designer for Davilex and XOIP.
In 2001 he started Ylab, a design studio based in Utrecht. Yohan is one of the driving forces behind the IxD community in The Netherlands and the chairman of IxDA Nederland.

Photo of Sanne 't Hooft

Sanne 't Hooft

Sanne studied Industrial Design Engineering at TU Delft. After eight designer years in the field, he started teachning HCI related courses at the School of Interactive Media (Hogeschool van Amsterdam). Here he also runs the usability lab. Sanne is partner at design studio Ylab and treasurer of IxDA Nederland.

IxDA Nederland

The Design by Fire Conference is facilitated by IxDA Nederland, a non-profit organization dedicated to the professional practice of Interaction Design. By organizing this conference and a bi-montly Design by Fire Café, we aim to advance the Interaction Design discipline.

Additional credits

The Design by Fire Conference — under the auspices of IxDA Nederland — is an initiative of Arjan Haring.
DxF Conference logo designed by Andrei Michael Herasimchuk.