Design Studio

29 October 2012 – Utrecht

An introduction to how teams can use the ‘Design Studio method’ to explore opportunities and innovate products in a more transparent manner.

The early stages of product innovation can crucially influence the success and direction of any product. Yet these stages tend to be fuzzy, highly politicized, and under-documented. The Design Studio method helps cross-functional teams to focus on how ideas and solutions map back to the problem space, revealing tacit requirements, while mitigating the risk of hidden agendas.


The Design Studio method is conducted in a highly interactive, fast-paced team setting following a methodology commonly used in architecture and industrial design, but with some important twists. It has been called the “Iron Chef” of ideation. It can be intense, focused, and chaotic at times, but those lucky enough to have participated understand the power and effectiveness of this tool.

This workshop will teach the fundamentals of running a design studio and will answer questions about how to effectively use Design Studio (as well as variations on it). The workshop will highlite potential pitfalls, so those practicing some flavor of Agile or LeanUX will be better armed to solve difficult problems in their work.

The workshop guides participations through this evolution in experience ideation using a case study approach to solve a unique problem space. The goal is to arrive at some solid design solutions, while also learn the hands-on techniques so that attendees may return to their organization and conduct their own design studios. 

This workshop is based on three articles Will Evans published in UXMag, as well as the experience of running hundreds of design studios in Agile, Lean, and Agency environments.

Learning outcomes

  • You will walk away with a thorough understanding of the Design Studio methodology.
  • You will learn the fundamentals of organizing and running a design studio.
  • You will be introduced to systematic creativity templates.
  • You will be introduced to the active decision making model of design critique.
  • You will “learn by immersion” and be able to create design studios to meet various problem statements in an Agile environment.
  • You will have a complete understanding of all potential pitfalls when using the Design Studio method in an Agile environment.

About Will Evans

Will Evans plays in the User Experience and design thinking communities. He is fascinated by complexity theory, Lean, Kanban, and AgileUX. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy.

Will's work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time Magazine, Fortune, MSNBC, Fox Business and the Wall Street Journal.

His passions include design and critical theory, postmodernism, information visualization, cooking, psychology, neuroscience, art, and organizational psychology.

He lives in New York, NY, drinks far too much coffee, and wears only black. He was Co-Chair for the AgileUX NYC conference, and was Design Co-Chair for the IxDA Interaction10 conference in Savannah, Georgia in February, 2010.

Practical information

Date and time Monday 29 October 2012
Location Grand Hotel Karel V
Geertebolwerk 1
Tickets € 180,00. No vat applicable.
Conditions Tickets can not be canceled, but are transferable.
Read the information for participants »