Lean startup & design thinking

30 sep 2016 – Utrecht

Have you ever come up with an idea for a new service or product that you thought was cool? The fact is, most of us have these kind of awesome ideas. But neither we, nor startups and companies, are very good at taking advantage of them. Why? Because there is significant uncertainty around these ideas whether they will work. What if you know how to quickly test and validate whether the idea had merit?

A new method called the innovator's method is an end-to-end process for creating, refining, and bringing ideas to the market. It helps you apply practices to lower uncertainty and risk through cheap and rapid experimentation. Based on research of hundreds of established companies and successful startups, the innovator's method shows you when and how to apply techniques from design thinking, lean startup and agile software development in a holistic process. You will answer questions such as: How do we know whether this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering?

This hands-on workshop focusses on the basics of “how” — how to test, validate, and commercialise ideas using tools and techniques. You will learn to generate an insight, then moving to deeply understanding the customs problem, rapidly prototyping your way to a solution, and finally aligning the business model with the solution before scaling it.

Lean startup & design thinking

About Larry Philip Monster

Larry Philip Monster has so much fun colouring outside lines, blurring the lines between design, innovation and entrepreneurship. He started his company after helping several international companies with their design and innovation strategy as an independent consultant. Now he's working on redefining the tea experience and he's helping over 15,000 startups gain traction through the startup foundation. Furthermore he's using knowledge and experience that he has gathered over the years to do research on how human-centered design impacts startups, at Northumbria University.

Practical details

The workshop starts at 9:00 and ends at 16:00
Location Vergader Inn, Utrecht
Tickets Tickets cost € 150. Tickets include lunch. No vat applicable.
Language This workshop is in English
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Conditions Tickets can not be canceled, but are transferable. Read the information for participants »


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Travelling by public transport: At Utrecht Central Station take exit Jaarbeursplein and turn left onto the Croeselaan. After about 600 meters you will see the Vergader Inn on your right.

By car or motorcycle: The closest parkings are at the Jaarbeurs. Coming from the A2 or A12, follow the signs 'Jaarbeurs', and then 'P-Jaarbeursplein'.

Walk in northeasterly direction and turn right onto the Croeselaan. Soon you will see the Vergader Inn on your right.


Please send questions and remarks to: workshops@designbyfire.nl.