Framing and Experience Design

28 aug 2017 – Utrecht

How do you frame an eating experience so it becomes more than a tool to fulfill the needs of our physical drive? How can surroundings, design, art, scent and storytelling become a frame for a unique experience with a follow-up? These question are very essential when we want to design experiences in the future.

Framing and Experience Design

Jasper Udink ten Cate is the man behind Creative Chef — a multidisciplinary Art and Design studio specialized in food. Jasper cooks, designs products, and has a dream to get his food into the museum. He breaks the boundaries between art, food and design. He questions the ever predictable typologies of things.

Jasper is the author of ‘Creative Chef, How to create a mind blowing food experience’ (Bis Publishers, 2016), owner of the Museum of Taste (het Smaakmuseum), and co-owner of Mesjokke chocolate factory.

Practical information

Bar opens at 19:30, program starts at 20:00
Location Brewpub De Kromme Haring, Utrecht
Admission Free, drinks for own account
Language This presentation will be held in English
Registration Register now


See the list of participants »


Brewpub De Kromme Haring is located on the grounds of of Vechtclub XL.
Bus stop ‘Anne Frankplein’ is located opposite the entrance. Bus lines from train station Utrecht Centraal: 24, 29, 47, 65, 66, 74, 77, 81, 474 and 495.

After 19:30 the fence around Vechtclub XL is closed for cars. You can park for free at the Europalaan parallel road.


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