What designers can learn from filmmakers

13 sep 2017 – Rotterdam

Jildw shares the insights she experienced while directing films and writing screenplays to improve the way designers think of storytelling. As an UX-designer she noticed that creating a good experience can be based on the same rules as creating a good movie. She will show this by testing the Rijksmuseum app to the rules of storytelling.

What designers can learn from filmmakers

The process of how movies are made and how cast and crew work together relate to that of designers as well. Cherry-pick what helps you to improve your way of designing applications, exhibitions, campaigns and services. And of couse these insights help to create the best movie trailers for presenting your own designs.

Jildw Albeda is a 10+years experienced UX designer. At Kiss the Frog, she worked on the smartphone app for the Rijksmuseum and now designs robotic experiences for science museums all around the world. As a filmmaker she directed ‘Zee vol tranen’ during the 48 Hour Film Project Rotterdam. At the moment she is completing her first year of education at the scriptacademy at EYE/Endemol.

Practical information

Bar opens at 19:30, program starts at 20:00
Location Het Industriegebouw, Rotterdam
Admission Free, drinks for own account
Language This presentation will be held in English
Registration Register now


See the list of participants »


Het Industriegebouw is located in Hoogkwartier. This area, situated between Oostplein and Markthal is easily accessible both by public transport and by car and with ample parking.

Travelling by public transport: Take a train to station Blaak or the metro to station Oostplein. Both stations are a stone's throw from Het Industriegebouw.


Please send questions and remarks to: cafe@designbyfire.nl.