Putting digital car interfaces to the test

21 March 2017 – Rotterdam

Innovation and digitalization in products and services offer a vast amount of opportunities and flexibility. Simultaneously, a critical and down to earth perspective is required when designing and engineering for the masses.

This also applies to the automotive industry. Which is why UNITiD started carui.info as a platform to put car interfaces to the test from a user perspective. Last year, they collaborated with Autoweek to test the Human Machine Interface (HMI) of eight mid-range cars. At this Design by Fire, Hylke will explain all about their research on car UI.

Hylke van Maaren is Design Director and partner at UNITiD, a digital design agency with offices in Amsterdam and Rotterdam. UNITiD designs digital products, services and interfaces for everything that has a screen and requires user interaction. His career began as a web designer at the DSB bank in 2005, after which he has worked for companies like Clockwork, Mirabeau and Philips Design before joining UNITiD in 2012.

Practical information

Date and time Tuesday 21 March 2017
Location Het Industriegebouw
Goudsesingel 136
3011 KD Rotterdam