Putting digital car interfaces to the test

21 mrt 2017 – Rotterdam

Innovation and digitalization in products and services offer a vast amount of opportunities and flexibility. Simultaneously, a critical and down to earth perspective is required when designing and engineering for the masses.

This also applies to the automotive industry. Which is why UNITiD started carui.info as a platform to put car interfaces to the test from a user perspective. Last year, they collaborated with Autoweek to test the Human Machine Interface (HMI) of eight mid-range cars. At this Design by Fire, Hylke will explain all about their research on car UI.

Putting digital car interfaces to the test

Hylke van Maaren is Design Director and partner at UNITiD, a digital design agency with offices in Amsterdam and Rotterdam. UNITiD designs digital products, services and interfaces for everything that has a screen and requires user interaction. His career began as a web designer at the DSB bank in 2005, after which he has worked for companies like Clockwork, Mirabeau and Philips Design before joining UNITiD in 2012.

Practical information

Bar opens at 19:30, program starts at 20:00
Location Het Industriegebouw, Rotterdam
Admission Free, drinks for own account
Language This presentation will be held in English
Registration Registration has been closed. It's no longer possible to register.


See the list of participants »


Het Industriegebouw is located in Hoogkwartier. This area, situated between Oostplein and Markthal is easily accessible both by public transport and by car and with ample parking.

Travelling by public transport: Take a train to station Blaak or the metro to station Oostplein. Both stations are a stone's throw from Het Industriegebouw.


Please send questions and remarks to: cafe@designbyfire.nl.